大学广告牌提交

Located on the corner of Avalon Boulevard and 维多利亚街, the “University Billboard” (often referred to as the Avalon sign) is a specialized university communication tool with the potential to engage a large audience. 大约50,000 vehicles stop or pass through the intersection each day for an average of four to eight seconds. 广告牌从早上6点开始播放.m. 到晚上11:30.m.一周7天. 

To ensure consistency of brand and messaging for university events and programs to an external audience— and maximize the impact of each message on the University Billboard — 大学通信 and 市场营销 (UCM) has created the following guidelines.

的指导方针

消息旋转

• No more than 12 messages are in rotation at any given time to maximize message visibility.
• When message requests exceed the maximum rotation, priority will be given to major events open to the public with an anticipated attendance of 150 or more, or an event that is of significant interest to the university.
• A message for a date-specific event will appear in rotation a minimum of one week and up to a maximum of three weeks before the event.
• Messages without a specific end date will be placed in rotation 空间允许.
• Rotation time may be changed at discretion of UCM.

信息标准

Each request will be considered on its own merit, but should promote an event that:

• is already approved, with time, date, location confirmed,
• 大学是资助的还是赞助的?
• 发生在校园里，
• and is open to the public or of widespread interest or importance to the university as determined by UCM.

Additionally, all submissions must be requested by authorized university departments or organizations. "Welcome" messages to groups visiting 基督教社会联盟DH, 互致贺电, or non-event messages may be posted for a limited time, 空间允许.

请注意 Approved messages are scheduled for production in the order in which they were received.

The following messaging is 不允许 on the billboard:

• Enrollment in specific academic courses (this does not apply to extended education certificate programs, professional development/enrichment programs open to the public without formal admission to the university.)
• General advertisement of an academic department
• 政治上的支持
• Events closed to the public or limited to members of an organization
• Discriminatory or offensive in nature
• 任何酒类或烟草的促销
• No posting of pricing of items or events

An existing agreement with AEG allows messaging of Dignity Sports Health Park events on the University Billboard.

申请广告牌

Once UCM receives your request and determines it meets the criteria for posting, we will reach out to you to arrange for artwork.

File Specifications and Recommendations

• 信息必须简明扼要.
• Design and wording of the message may be revised to adhere to university brand.
• Sans-serif fonts work best; minimum 18pt

静态图像

• 宽480px高192px
• 72 - 100dpi
• RGB色彩模式
• PNG格式

视频信息

• 宽480px高192px
• 每秒30帧
• 时长不超过10到12秒
• Cannot feature strobing or flashing elements
• Mp4格式

The requesting person and organization will be held responsible for the accuracy of the information placed in the message.

Use of University Billboard for Emergency Purposes

基督教社会联盟DH reserves the right to use the campus University Billboard exclusively for emergency notification and communication.

Corporate Sponsorships and Advertising

Sponsors associated with university-sponsored artistic or cultural programs, 会议, athletic or special events may be acknowledged on the University Billboard. UCM must approve all sponsorship mentions that would appear on the board.  

Sponsorship and Acknowledgment 的指导方针

• Advertising or an expressed or implied endorsement of a third party, 其产品, 或服务, 校园户外的广告牌是 不允许.
• Message should not promote or endorse 赞助商, but to 认可某人的贡献 赞助商.
• Message should reflect the integrity of the university’s reputation and image.

The following elements may be included in the acknowledgment on the University Billboard (with sponsor permission):

• 赞助商的名字
• Sponsor logo (logos 可能不 be animated)
• Sponsor location (physical or web address) or phone number

致谢。 可能不 包括:

• 保荐人简介
• Descriptions of 赞助商’s products, services, facilities, or companies, etc.

在一个事件的标题中，有些 可接受的 acknowledgments of event sponsors 包括:

• 基督教社会联盟DH系列音乐会由 保荐人名称.”
• 的基督教社会联盟DH Concert Series brought to you by 保荐人名称.”
• “保荐人名称” 为您带来基督教社会联盟DH系列音乐会.

联系我们

大学通信 & 市场营销